Live Blogging from CAM part 6: The Vacaville Project Confirms Alternative Revenue Generation Strategies

Shawn Lum may be speaking about the collaboration between the Vacaville Museum and local theme park Nut Tree in terms of innovative interpretation and exhibition strategies, but the specific steps she is describing also serves as real-life evidence of a couple of the alternative revenue generation strategies I addressed earlier (and can be seen here). Most obviously, the very fact of the collaboration is a great example of a successful museum/corporate parternship. On a smaller scale, there is the use of collections such as the selling of replicas in the gift shop. It's always great to see more examples of these strategies in action.