WMA 2008: Live-Blogging Jeff Clark of the Rasmuson Foundation

As with all aspects of marketing and programming, and one of the keys to a good branding strategy, when creating a presence in Second Life, you *must* integrate and coordinate it with your "real life" presence. One of the values of using Second Life as an extension of real world working life is "meeting people where they are."

"Second Life is an incubator of creativity encouraging new levels of social networking and interaction."

The Rasmuson Foundation Gallery of Alaskan Artists is definitely a front-runner/early adapter with a beautiful space in Second Life that is well integrated with their mission and their website and their physical presence.